If you endure for a moment, you will still be in shock; if you take a step back, you will feel empty...
Everyday life is no longer kind.
I can't even take care of myself, how can I care about others?
I don't want it to be like this, it can only be like this...
Yes, these days, the distance between people has grown.
The distance between our hearts has become closer.
No matter how many changes there are, they cannot stop us from longing for hope and warmth.
If you don't practice more, you can take off your mask when you get to our place.
I'll forget how to smile...
Distance is determined by the heart and also by you.
BioEm, together with Hong Kong people, in the face of the epidemic / never leave, never abandon,
Hearts are connected, distance is swept away.
Special thanks to:
Film and Television Creation/Liu Weng
Text creation/Wang Yixing
Audio interpretation by Su Yaozong So
1/ The advertisement is divided into 4 units, and each story revolves around 4 stories encountered by urban people during the epidemic.
2/ New actress Mai Keyi participated in one of the filming units, where she played a girl preparing for the DSE exam.
3/ For one of the filming scenes, the crew filmed at a tea restaurant in Tai Po.
4/ The What a Sunny Day team was invited to shoot and edit the ad, and BioEm management also participated in the post-editing work.
5/ Promote the latest advertising project at Eastern Harbour Tunnel
TV Commercial YouTube Link:
BioEm / BioEm 2020 Advertising Campaign - Hearts Connected, Spraying Across Distance (1-minute full version)
Heart connected together to spray away the distance [Tea Restaurant] 15 seconds
Heart connected together to spray away the distance [Elevator] 15 seconds
Heart Connected Spraying Away [DSE Exam ] 15 seconds
Heart connected and sprayed away the distance [Grandpa ] 15 seconds
Newspaper:
/ Headline Daily
/ Oriental Daily
/ Apple Daily
/ Sing Tao Daily